Throwback Thursday: Like It or Lump It, Your Intended Audience Matters

Originally published 24/07/2016

The Parable of the Audience

by A. Ferguson

The stadium was a sea of overpriced band tees and elaborate haircuts. Heavy metal music was being played, inappropriately, as quiet background music over the speaker system. Suddenly and without warning, the lights went out and the music abruptly ended. The hubbub of chatter and the friendly jostling of the crowd was replaced with an almighty roar as every eye turned to the stage. People pushed and shoved their way to the front, clapping and screaming to be heard above the crowd. A plastic cup filled with beer flew towards the front, showering the ravening crowd as it passed by but no one paid any attention. There was yet another almighty roar as the band ran out on stage and struck the first chord of their opening number: Mozart’s Piano Concerto No. 21 in C Major.

*   *   *

A great number of the posts I’ve written on this site giving writing advice have come about as the result of me learning these lessons the hard way first. This week is no exception.

Every now and again I  hear authors, publishers and other would-be writing gurus all saying the same thing: it is very important to know exactly who your audience is before you write. I don’t mind telling you that every time I hear that, I groan. I don’t like to be restricted by boring things like that; I just wanted to write my story. Let the publisher worry about how they’re going to market my story: I am creating a work of art, darling!

Believe me, if you ever feel that way, you’re not alone. But lately I’ve learned that knowing who your audience is is just as important to the artistic side of writing (the most important part, surely?) as it is to the boring business side of things.

Allow me to explain. I like to write because I like to read. The type of things I write tend to reflect my reading preferences – which is hardly surprising, I’m sure you’ll agree. Now for me personally, there are a few things I like and dislike. For example, I like speculative fiction in various forms especially if it is based on mythology or history, but I also enjoy historical fiction, murder/mysteries and literary fiction. I like a little bit of action and tension in my fiction, but I do not enjoy thrillers which tend to maximise action at the expense of substance. I like the narrative to flow with all the rhythm and expressiveness of poetry while still maintaining believable and natural sounding dialogue. I like complex characters. I don’t mind a little bad language in my dialogue (as far as it is necessary) but I do not like stories which overdo the foul language as a cheap attempt to add grit and I especially despise the use of profanity in the narrative itself except on very rare occasions (and almost all of those occasions involve a first person narrative). In short, I have a bit of a mishmash of preferences. When I finish a book (even one I really enjoyed) I will say something like ‘it was very exciting, but the characters lacked substance’ or ‘it was very thought provoking but needlessly heavy on the bad language’.

Unsurprisingly, when I started trying to write my novel, I brought these and all my other likes and dislikes to the table with me. You won’t find any profanity in my narrative, for example, and only the absolute minimum that is required in my dialogue. But I also wanted to write a story which would appeal to everyone, and needless to say as I continued to work on this story, I found that I was growing increasingly frustrated with it. I just couldn’t seem to make it good although I was having difficulty putting my finger on why… until it hit me:

Nothing appeals to everyone. It is not possible to write a story that will appeal to everyone and trying to bring together elements that would appeal to all audiences only serves to create a mixed up and inconsistent story that won’t appeal to anybody. In tone, my story would have primarily appealed to a YA audience but there were too many elements which didn’t fit to classify it as such. The biggest problem was the protagonist: a bitter ex-soldier in his mid-forties who was struggling to pay his taxes. There were bits of my story that would appeal to some audiences and bits of my story which would appeal to other audiences. Even I, as the author, only liked bits of it. In trying to create a work of art for every audience, I created something that wouldn’t really appeal to anyone, because nothing appeals to everyone.

So I went back to the old drawing board and asked myself just who did I want to write for?

I tackled this question artistically (after all, business and marketing are not my forte. If anything has the power to put me off being an author, it’s the thought of all that stuff but I digress). I asked myself what kind of thoughts I was trying to provoke and what kinds of feelings I wanted to stimulate. How gritty did I want my story to be? How funny? How violent? How sensual? How family-friendly? The more I did this, the more I came to realise what I had already begun to suspect: I wanted to write (this particular story, at least) for a young adult audience.

It came as quite a surprise to me, I can tell you, but nevertheless, I made a decision to go through my story with a fine tooth-comb and make it conform to standards which would suit a YA audience. For example, my protagonist is no longer an angry ex-soldier; he’s the seventeen year old son of an angry ex-soldier. I was a little nervous that if I started to fully young adultify my story, I would ruin it but in actual fact it’s had the opposite effect. Suddenly it works. It flows from point to point with a certain consistency that was missing before and it has made for a better story; not because I made it into a young adult story specifically, but because I decided who my audience was and constructed a story which would fully appeal from beginning to end to that audience. I could have probably done the same for any audience (within reason).

By writing your story for a particular audience, you aren’t stopping other potential audiences from also reading and enjoying your story, any more than being a Mozart fan prevents you from also being a Black Sabbath or Alice Cooper fan (I’ve been known to listen to all of the above myself). All you are doing is adding a consistency to your story which allows it to work and flow in a way which makes sense. Besides, nothing in this life appeals to everybody; therefore, be sure to make your story appeal to somebody… And if the result of all this effort is a more marketable novel then so much the better!

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Every Tuesday, I post a new edition of Spotlight: a short post which shines a proverbial spotlight on a published novel or collection of short fiction. If you would like to have your book considered for a future edition of Spotlightdrop us an e-mail including a short synopsis of your book and a link to where we can buy it. Better yet, send me a copy of your book and I can include a mini-review.

I’m still looking to interview fiction authors here on Penstricken, especially new or indie authors. Whether it’s books, plays, comics or any other kind of fiction, if you’ve got something written, I want to hear about it. If you’re interested in having your work featured on Penstricken, be to sure to drop us an e-mail or message us on Facebook/Twitter/Pinterest.

Please be advised that due to a recent surge in interest, I am presently committed to a significant number of reviews/interviews over the next couple of months. If you would like an interview or review, I would still love to hear from you, though it is unlikely that I will be able to begin work immediately.

You can check out our previous interviews here:

6 Things I’ve Learned About Writing Fiction

Writing is an art. Like any art form, it’s something you learn as you go. Even those rare child prodigies who are born excellent writers will still undoubtedly pick up a few nuggets of wisdom as they practice and hone their craft. It’s only natural. The longer you do a thing, the better you get at it.

Most of the writing tips I’ve shared on this website over the last few years have been things I have simply learned by experience, and so today I’ve decided to share a brief selection of some of the lessons I’ve learned over the years which I think have helped to make me a better writer. And so without further ado and in no particular order:

Lesson #1: You Can’t edit a blank page

Although it may go against the grain, the best way to write is to write boldly without stopping to worry about how good or bad it is. In fact, even if you know it sucks, you should still just plough on with your story until it’s finished and come back to fix it later. Heck, you’re going to do a few drafts anyway (aren’t you?).

This is no new commandment but an old one. Although it can be tempting to fix bits you’re unsatisfied with (or worse still, refuse to write them in the first place), editing as you go is ultimately crippling. You will not get anything finished writing that way.

lesson #2: Characters are the beating heart of any good story

Regular readers of this blog (God bless you kind people) will know I’ve said this a billion times before so it’s only right that I say it again: characters can make or break any story. I don’t care how clever, imaginative or well researched the rest of your story is, half-baked characters will ruin your story while excellent characters can make even the most simple of stories a joy to read.

Moreover a plot can emerge from a good cast of characters in a way which feels natural (to the reader at least; writers must sweat blood no matter what). After all, in real life events happen to people; people don’t happen to events. So too, it is better to make your characters the focus of your story and ask what happens to them, rather than creating a plot first and then populating it with characters whom you have contrived to suit it.

lesson #3: CONSISTENCY and Persistence are essential

It can be tempting for inexperienced writers to imagine inspiration is the key to being a good story writer. Such writers will only be inclined to write when they are overcome with a wave of inspiration or when they are feeling particularly ‘in the zone.’

Experienced writers know what folly that is. It might sound less exciting (in fact, it often is less exciting) but the real secret to producing a steady flow of work is to be consistent with your writing routine, regardless of how you feel and to persist with your story even when you hate it.

lesson #4: There Are No Bad Ideas; Only Bad Executions

Whenever you have an idea for a story, it can be tempting to immediately judge it in one of two ways:

  • This is the best idea ever! I can’t wait to sit down and write this masterpiece!
  • That’s a terrible idea. I’ll just pretend I didn’t have it…

In my experience, judging the quality of an idea in this way is a mistake. The fact is, ideas are a pound a dozen and have very little bearing on the quality of the final story. Even the stupidest ideas can yield a good story, if the story is well planned with characters whose goals and motives we care about; and the reverse is also true.

Lesson #5: In the early stages, only handwriting will do

Maybe this doesn’t apply to you, but I find that when I’m trying to come up with new material, I just can’t seem to get the creative juices flowing using a computer, tablet or phone. It has to be pen and paper. I have to be able to scribble freely. Even Scapple is a poor substitute for pen and paper at the earliest stages of brainstorming new ideas.

Once I have a rough idea of my basic plot and who the main players in my story will be, I quickly transfer to working with apps like Scapple, Scrivener or FocusWriter but until I reach that stage, it’s paper and pen all the way. Nothing else works. While this might not be the case for you, I still think it’s worthwhile having a think about what helps you to work most effectively at each stage.

Lesson #6: Like It Or Lump It, Your Intended Audience Matters

No story, no matter how well written, appeals to everybody. However, most reasonably well written stories will appeal to somebody. If you try to please everyone, you are doomed to fail but knowing your intended audience in advance will allow you to determine exactly what kind of themes, characters and adult elements are appropriate for your story. Discussed in more detail here.

What about you? What nuggets of writerly wisdom have you picked up over the years? Be sure to share them in the comments below so we can all benefit from your wisdom!

Thanks for taking the time to read this post. If you enjoyed it, don’t forget to ‘like’ this post and also follow us so you never miss another post. You can also follow Penstricken on Twitter and like Penstricken on Facebook, if that’s what sautés your onions.


I’m still looking to interview fiction authors here on Penstricken, especially new or indie authors. Whether it’s books, plays, comics or any other kind of fiction, if you’ve got something written, I want to hear about it. If you’re interested in having your work featured on Penstricken, be to sure to drop us an e-mail or message us on Facebook/Twitter/Pinterest.

You can check out our previous interviews here:

Sharleen Nelson, Author of The Time Tourists [2]